OUR MISSION:
To build a stronger North County economy through regional collaboration and leadership.
We value public and private sectors working together as community partners to sustain and strategically grow the economic base of North San Diego County.
EVENTS
THE BOARD OF DIRECTORS
OUR STAFF
INVESTORS
WHY INVEST?
2021 Goals + Progress:
1. MARKET THE REGION
SDNEDC will market economic development opportunities and amplify positive news about the North County economy.
In 2021, we will:
- Directly assist at least 6 companies interested in establishing a new presence in North County
- Grow social media
- Facilitate at least 10 positive news articles about the North County Economy in regional news publications or outlets
%
Twitter impressions
of 500,000 annual goal
2. RETAIN EMPLOYMENT
SDNEDC will help existing North County employers grow by helping them solve specific business challenges.
In 2021, we will:
- Meet with at least 30 existing employers
- Engage the Broker Community
- Host quarterly Chairman’s CEO Dinners
%
meetings with existing employers
of 36 annual goal
3. CONNECTING EMPLOYERS & EDUCATORS
SDNEDC will connect K-16 educators and employers through events and individual meetings to strengthen workforce programs throughout North County.
In 2021, we will:
- Produce North County Engineering and Manufacturing Day.
- Carry out research on “gaps” in North County’s employer-educator ecosystem.
- Develop at least 6 research reports on in-demand occupations in North County.
%
companies participating in Engineering Day
of 25 annual goal
4. RESEARCH & REPORTS
SDNEDC will conduct research and collect data on the North County industries and clusters that are driving economic prosperity. SDNEDC will also carry out economic forecasts, undertake economic impact reports, and conduct specialized research services for clients and investors.
In 2021, we will:
- Produce at least 10 research reports and briefs
- Release the 2020 North County Indicators Report
- Carry out at least 2 economic impact reports
- Launch a “Lunch and Learn” Series focusing on core North County Economic Development topics
%
research reports
of 10 annual goal
Upcoming Events
Economic Development Launch Party
San Diego North EDC hosted a special virtual event as we premiered six videos showcasing the efforts of cities across North County over the last year. Our economy faced unprecedented challenges during 2020 and we could not be prouder of the initiatives economic...
Manufacturing & Engineering Career EXPO 2020
The SDNEDC is hosting the 2020 Manufacturing & Engineering Career EXPO virtually! To make a fun and interactive experience, with the help of Classical Academies, we designed a BOARD GAME! This online learning tool will introduce students to North County companies:...
North County Cares
North County Cares is a program designed by the Oceanside Chamber of Commerce, the Vista Chamber of Commerce, and the San Diego North Economic Development Council. The purpose of the program is to support both families in need and North County restaurants who have...
Past Events
2021 North County Commercial and Industrial Real Estate Outlook
January 21st from 8:30 AM to 9:30 AM via Zoom With the new year, it’s time for a new outlook on North County’s commercial real estate market. A consensus is starting to emerge that as vaccines become more available, the economy is poised for a robust recovery. With...
Economic Development Launch Party
San Diego North EDC hosted a special virtual event as we premiered six videos showcasing the efforts of cities across North County over the last year. Our economy faced unprecedented challenges during 2020 and we could not be prouder of the initiatives economic...
2021 PPP Funding Overview
As 2020 came to a close, Congress passed a new round of PPP funding. Review the featured presentation to see an overview of program eligibility and what your business needs to prepare for this next round of funding, presented by Polito Eppich's Jessica Dorsett, CPA....
The Board of Directors
Tory Walker
Tory R Walker Engineering
Mark Kalpakgian
The Classical Academies
Chris Weissmann
HomeStreet Bank
Sara Katz
Katz & Associates
Sean Bradbury
Cal State San Marcos
Rich Freeark
C.W. Driver
Julie Wright
(W)right on Communications
Scotty Lombardi
Hunter Industries
Michael Hadland
Cox Communications
Aaron Byzak
Tri-City Medical Center
Kristin Huyck
MiraCosta College
Mark Delin
City of Encinitas
Madeleine Baudoin Ghorashi
AMR
Dale Ganzow
San Diego Employers Association
Ed Quinlan
CHIP
Oralia Alvarez
Lift Development Corporation
Risa Baron
SD County Water Authority
Kimberly Thorner
Olivenhain MWD
Joe Gabaldon
SDG&E
Jill Barrett
Harrah’s Southern California
Kim Folsom
LIFT Enterprises
Madeline Baudoin
American Medical Response
Margie Fritch
Palomar Community College
Stacia Peters
Equus Workforce Solutions
Vince Vasquez
National University System
Andy Tenn
North City
Amber Ter- Vrogt
Scripps Health
Nichol Roe
Palomar College
EX OFFICIO:
Kevin Ham
City of Vista
Tess Radmill Sangster
City of San Marcos
Joe Stewart
City of Carlsbad
Michelle Geller
City of Oceanside
Sam Jammal
US Marine Corp Base,
Camp Pendleton
Kierstin Rielly
Innovate78
Corrine Busta
County of San Diego,
District 3
Our Staff

W. Erik Bruvold
Chief Executive Officer
Erik is the Chief Executive Officer of the San Diego North Economic Development Council. As CEO, Erik has responsibility for all council operations, including programming, economic development services, and regional economic research and analysis.
Before accepting this position, he was the Chief Economist with the National University System and the President of the National University System Institute for Policy Research. He had responsibility for examining how academic programs throughout the system aligned with workforce needs in the communities the system services. While at National he also was head of a university-affiliated public policy and economic think tank where he oversaw the authorship of more than 100 economic and policy studies focusing on regional economic competitiveness. Topics the institute studied ranged from an examination of the impact of the supply chain of San Diego shipbuilding industry to the economic impact of QUALCOMM to an estimation of the size and economic impact of San Diego’s short-term rental industry.
Before joining the National University System, Erik was Vice President for Public Policy & Research for the San Diego Regional EDC. While at EDC he headed up the organization’s research division while also leading several specific responses to such challenges as the last round of the Defense Base Realignment and Closure process and campaign to pass a ½ cent sales tax to fund vital infrastructure improvements.
He has taught at college level courses in political science, urban economic development, urban planning and international relations. He holds a Bachelors of Arts from the University of Denver and a Masters from the University of California, San Diego. When he isn’t pouring over economic forecasts, he is enjoying biking with his two children and wife in beautiful San Diego.

Amanda Boudreault
Marketing & Events Coordinator
Amanda is the Marketing and Events Coordinator for the San Diego North Economic Development Council. Her responsibilities include managing social media and email marketing, coordinating events, compiling research reports, and overseeing the design of marketing collateral.
Prior to employment with the SDNEDC, Amanda graduated from CSU San Marcos with a Bachelor’s degree in Business Management. While attending school, she worked in the College of Business for the Office of Business Research and Analysis. As a project lead, she managed a team of researchers to develop and execute economic impact reports and business plans published by CSU San Marcos. One of her favorite reports is the 2019 San Diego Brewers Guild Economic Impact Report.
In her spare time, both Amanda and her husband host an Airbnb in Carlsbad and enjoy frequenting local eateries with their dog, Otis.
SDNEDC Investors:







































































BENEFITS OF INVESTING
When you invest in the SDNEDC, you are investing in your own economic future.
We use your resources to market the region, work directly with employers to meet their needs and connect the region’s education leaders with private sector innovators to strengthen our talent pipeline.
Access to regional leadership:
Several times through the year, SDNEDC hosts events with North County’s elected officials and key leaders in the non-profit and private sector. They are convening places for those interested in issues that transcend individual cities and impact the broader North County. Several of these events are limited solely to investors, providing an opportunity to connect in small group settings with the people that make the key decisions about North County.
"Red Team" membership:
To assist businesses either locating to San Diego North County or expanding in our region, SDNEDC will assemble “Red Teams” compromised of public and private sector partners. While we put the interests of these “clients” first, we always first consider the expertise of our current investors when thinking about the resources that will add value.
Community spotlight:
SDNEDC’s Newsletters reach over 4,000 North County readers each week and our social media posts are seen by tens of thousands of readers each month. We promote key events that investors want to promote, amplify their news and help increase their marketing reach. We have specialized services for different industries, such as our featured commercial property messages for the commercial real estate community.
Business-friendly initiatives:
For more than 25 years SDNEDC, has been a leading voice for public policy in North County. Investors are able to bring issues to the attention of our Board of Directors. Since 2018, SDNEDC has successfully advocated for changes to state law concerning tax treatment of manufacturing expenses, several new commercial and residential projects and successfully fought off several actions which would have negatively impacted the cost of doing business in North County.