To build a stronger North County economy through regional collaboration and leadership.
We value public and private sectors working together as community partners to sustain and strategically grow the economic base of North San Diego County.






2020 Goals + Progress:


SDNEDC will market economic development opportunities and amplify positive news about the North County economy.

In 2020, we will:

  • Directly assist at least 6 companies interested in establishing a new presence in North County
  • Grow social media
  • Facilitate at least 10 positive news articles about the North County Economy in regional news publications or outlets


Twitter impressions

of 500,000 annual goal


SDNEDC will help existing North County employers grow by helping them solve specific business challenges.

In 2020, we will:

  • Meet with at least 30 existing employers
  • Engage the Broker Community
  • Host quarterly Chairman’s CEO Dinners


meetings with existing employers

of 30 annual goal


SDNEDC will connect K-16 educators and employers through events and individual meetings to strengthen workforce programs throughout North County.

In 2020, we will:

  • Produce North County Engineering and Manufacturing Day.
  • Carry out research on “gaps” in North County’s employer-educator ecosystem.
  • Develop at least 6 research reports on in-demand occupations in North County.


companies participating in Engineering Day

of 25 annual goal


SDNEDC will conduct research and collect data on the North County industries and clusters that are driving economic prosperity. SDNEDC will also carry out economic forecasts, undertake economic impact reports, and conduct specialized research services for clients and investors.

In 2020, we will:

  • Produce at least 10 research reports and briefs
  • Release the 2020 North County Indicators Report
  • Carry out at least 2 economic impact reports
  • Launch a “Lunch and Learn” Series focusing on core North County Economic Development topics


research reports

of 10 annual goal

Upcoming Events



#WithLoveNorthCounty is a collaborative program from Innovate78, SDNEDC, North County cities, Chambers of Commerce and Main Street Associations to support North County hospitality businesses. We live in such a beautiful place, let’s get out and enjoy some staycations...

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North County Cares

North County Cares

North County Cares is a program designed by the Oceanside Chamber of Commerce, the Vista Chamber of Commerce, and the San Diego North Economic Development Council. The purpose of the program is to support both families in need and North County restaurants who have...

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North County Success Stories During COVID-19

North County Success Stories During COVID-19

Many companies in North County are stepping up to help the community through this uncertain time of COVID-19. We have pulled together information on the businesses that are making a positive impact in the region. We will be updating this page as we learn more. If you...

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Past Events

Virtual North County Economic Summit 5-27-20

Virtual North County Economic Summit 5-27-20

SDNEDC is proud to host the premier economic forecasting event in North County each year with local and state perspectives on North County. On May 27th, we hosted our our first ever virtual North County Economic Summit on how North County can survive the COVID19...

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The Board of Directors

Tory Walker

Tory R Walker Engineering


Mark Kalpakgian

The Classical Academies


Chris Weissmann

HomeStreet Bank


Sara Katz

Katz & Associates


Sean Bradbury

Cal State San Marcos


Rich Freeark

C.W. Driver


Julie Wright

(W)right on Communications


Scotty Lombardi

Hunter Industries


Michael Hadland

Cox Communications


Aaron Byzak

Tri-City Medical Center


Kristin Huyck

 MiraCosta College


Mark Delin

City of Encinitas


Madeleine Baudoin



Dale Ganzow

San Diego Employers Association



Ed Quinlan



Oralia Alvarez

Lift Development Corporation


Risa Baron

SD County Water Authority


Kimberly Thorner

Olivenhain MWD


Joe Gabaldon



Jill Barrett

Harrah’s Southern California


Kim Folsom

LIFT Enterprises


Madeline Baudoin

American Medical Response


Margie Fritch

Palomar Community College


Stacia Peters

Equus Workforce Solutions


Vince Vasquez

National University System


Andy Tenn

North City


Amber Ter- Vrogt

Scripps Health


Nichol Roe

Palomar College



Kevin Ham

City of Vista


Tess Radmill Sangster

City of San Marcos


Joe Stewart

City of Carlsbad


Michelle Geller

City of Oceanside


Sam Jammal

US Marine Corp Base,
Camp Pendleton


Kierstin Rielly



Corrine Busta

County of San Diego,
District 3


Our Staff

W. Erik Bruvold

Chief Executive Officer

Erik is the Chief Executive Officer of the San Diego North Economic Development Council. As CEO, Erik has responsibility for all council operations, including programming, economic development services, and regional economic research and analysis.

Before accepting this position, he was the Chief Economist with the National University System and the President of the National University System Institute for Policy Research. He had responsibility for examining how academic programs throughout the system aligned with workforce needs in the communities the system services. While at National he also was head of a university-affiliated public policy and economic think tank where he oversaw the authorship of more than 100 economic and policy studies focusing on regional economic competitiveness. Topics the institute studied ranged from an examination of the impact of the supply chain of San Diego shipbuilding industry to the economic impact of QUALCOMM to an estimation of the size and economic impact of San Diego’s short-term rental industry.

Before joining the National University System, Erik was Vice President for Public Policy & Research for the San Diego Regional EDC. While at EDC he headed up the organization’s research division while also leading several specific responses to such challenges as the last round of the Defense Base Realignment and Closure process and campaign to pass a ½ cent sales tax to fund vital infrastructure improvements.

He has taught at college level courses in political science, urban economic development, urban planning and international relations. He holds a Bachelors of Arts from the University of Denver and a Masters from the University of California, San Diego. When he isn’t pouring over economic forecasts, he is enjoying biking with his two children and wife in beautiful San Diego.

Amanda Boudreault

Marketing & Events Coordinator

Amanda is the Marketing and Events Coordinator for the San Diego North Economic Development Council. Her responsibilities include managing social media and email marketing, coordinating events, compiling research reports, and overseeing the design of marketing collateral.

Prior to employment with the SDNEDC, Amanda graduated from CSU San Marcos with a Bachelor’s degree in Business Management. While attending school, she worked in the College of Business for the Office of Business Research and Analysis. As a project lead, she managed a team of researchers to develop and execute economic impact reports and business plans published by CSU San Marcos. One of her favorite reports is the 2019 San Diego Brewers Guild Economic Impact Report.

In her spare time, both Amanda and her husband host an Airbnb in Carlsbad and enjoy frequenting local eateries with their dog, Otis.

SDNEDC Investors:


When you invest in the SDNEDC, you are investing in your own economic future.
We use your resources to market the region, work directly with employers to meet their needs and connect the region’s education leaders with private sector innovators to strengthen our talent pipeline.

Access to regional leadership:

Several times through the year, SDNEDC hosts events with North County’s elected officials and key leaders in the non-profit and private sector. They are convening places for those interested in issues that transcend individual cities and  impact the broader North County. Several of these events are limited solely to investors, providing an opportunity to connect in small group settings with the people that make the key decisions about North County.

"Red Team" membership:

To assist businesses either locating to San Diego North County or expanding in our region, SDNEDC will assemble “Red Teams” compromised of public and private sector partners. While we put the interests of these “clients” first, we always first consider the expertise of our current investors when thinking about the resources that will add value.

Community spotlight:

SDNEDC’s Newsletters reach over 4,000 North County readers each week and our social media posts are seen by tens of thousands of readers each month. We promote key events that investors want to promote, amplify their news and help increase their marketing reach. We have specialized services for different industries, such as our featured commercial property messages for the commercial real estate community.

Business-friendly initiatives:

For more than 25 years SDNEDC, has been a leading voice for public policy in North County. Investors are able to bring issues to the attention of our Board of Directors. Since 2018, SDNEC has successfully advocated for changes to state law concerning tax treatment of manufacturing expenses, several new commercial and residential projects and successfully fought off several actions which would have negatively impacted the cost of doing business in North County.





Business Assistance

North County's Economy

Workforce + Education

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