1. MARKET THE REGION

SDNEDC will market economic development opportunities and amplify positive news about the North County economy.

In 2021, we will:

• Directly assist at least 6 companies interested in establishing a new presence in North County
• Grow social media
• Facilitate at least 10 positive news articles about the North County Economy in regional news publications or outlets

2. RETAIN EMPLOYMENT

SDNEDC will help existing North County employers grow by helping them solve specific business challenges.

In 2021, we will:

• Meet with at least 30 existing employers
• Engage the Broker Community
• Host quarterly Chairman’s CEO Dinners

3. CONNECTING EMPLOYERS & EDUCATORS

SDNEDC will connect K-16 educators and employers through events and individual meetings to strengthen workforce programs throughout North County.

In 2021, we will:

• Produce North County Engineering and Manufacturing Day.
• Carry out research on “gaps” in North County’s employer-educator ecosystem.
• Develop at least 6 research reports on in-demand occupations in North County.

4. RESEARCH & REPORTS

SDNEDC will conduct research and collect data on the North County industries and clusters that are driving economic prosperity. SDNEDC will also carry out economic forecasts, undertake economic impact reports, and conduct specialized research services for clients and investors.

In 2021, we will:

• Produce at least 10 research reports and briefs
• Release the 2020 North County Indicators Report
• Carry out at least 2 economic impact reports
• Launch a “Lunch and Learn” Series focusing on core North County Economic Development topics

W. Erik Bruvold

Chief Executive Officer

Erik is the Chief Executive Officer of the San Diego North Economic Development Council. As CEO, Erik has responsibility for all council operations, including programming, economic development services, and regional economic research and analysis.

Before accepting this position, he was the Chief Economist with the National University System and the President of the National University System Institute for Policy Research. He had responsibility for examining how academic programs throughout the system aligned with workforce needs in the communities the system services. While at National he also was head of a university-affiliated public policy and economic think tank where he oversaw the authorship of more than 100 economic and policy studies focusing on regional economic competitiveness. Topics the institute studied ranged from an examination of the impact of the supply chain of San Diego shipbuilding industry to the economic impact of QUALCOMM to an estimation of the size and economic impact of San Diego’s short-term rental industry.

Before joining the National University System, Erik was Vice President for Public Policy & Research for the San Diego Regional EDC. While at EDC he headed up the organization’s research division while also leading several specific responses to such challenges as the last round of the Defense Base Realignment and Closure process and campaign to pass a ½ cent sales tax to fund vital infrastructure improvements.

He has taught at college level courses in political science, urban economic development, urban planning and international relations. He holds a Bachelors of Arts from the University of Denver and a Masters from the University of California, San Diego. When he isn’t pouring over economic forecasts, he is enjoying biking with his two children and wife in beautiful San Diego.

When you invest in the SDNEDC, you are investing in your own economic future.
We use your resources to market the region, work directly with employers to meet their needs and connect the region’s education leaders with private sector innovators to strengthen our talent pipeline.