North County has seen in recent years growth in the number and diversity of Software firms.  Carlsbad has long been home to several game and entertainment software firms such as Rockstar San Diego, High Moon Studios, and WB Games

Over the last few years additional firms have been added to the mix, including Walmart Labs, Flock Freight, or Airspace that are working on a wide variety of challenges and industries. The industry has some of the highest-paid jobs of North County’s leading clusters and is poised to competitively leverage North County’s blend of world-class quality of life, synergies with key educational institutions such as CSUSM, and a collaborative business culture as exemplified by organizations like TechHub San Diego.

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